The EU VAT reform with the abolition of local delivery thresholds and the OSS have made it clear: determining tax rates in cross-border EU online trade overtaxes everyone: marketplaces, ERP and shop systems and, in the end, traders and tax consultants. We show what needs to be considered.
Prize question: Since the VAT.reform in the EU with the practical abolition of delivery thresholds, which topic has increasingly come into focus for many online traders?
No, it is not (anymore) the registration and participation in the One Stop Shop procedure. But it has to do with it.
Answer: The top issue among internationally active online traders is increasingly the reliable determination and application of the correct (reduced) VAT rates for deliveries to private customers in other EU countries.
This is because after exceeding the new EU-wide threshold (of only EUR 10,000 net in total), traders must tax their shipments to private customers in other EU countries (= “distance sales”) in the respective destination country at the tax rates applicable there.
And, let’s be clear, in many EU countries there are several different tax rates for different product groups.
Even though the actual local tax messages can be handled administratively with relative ease centrally with the OSS procedure, the OSS does not solve the underlying problem:
First of all, traders need to find out the correct VAT rates for all their goods shipped abroad in the EU and apply them. Otherwise, there is a risk of declaring and paying too little tax (tax evasion / tax avoidance) or too much tax (narrowing of the sales margin) due to incorrect tax rates.
We want to explain the following in this article:
If you sell goods via marketplaces such as Amazon, eBay or even your own webshop within Germany, most of you hardly have to worry about which VAT rate you charge your customers.
Things get complicated when you sell your goods across borders.
Value Added Tax is now the most important source of revenue for most EU states. It is therefore understandable that correct taxation is of paramount importance for all states.
The vast majority of traders know that different tax rates apply in other EU countries than in Germany. But the right way to deal with this is often not really clear.
The fundamental question is then often first:
The answer to this is simple: No, as soon as you have reached or exceeded the new very low threshold of 10,000 EUR net for the total of your EU deliveries, you have to apply the VAT rates of the respective destination country.
Until mid-2021, this was even more differentiated, as you could pay tax on EU deliveries at the German tax rates until you reached country-specific delivery thresholds (EUR 35,000 to EUR 100,000 per country).
The follow-up question follows very quickly:
Unfortunately, the answer to this question is not a simple YES! Details follow below.
And finally, the king question:
We also deal with this in detail below.
To say one thing in advance: The initial determination of the EU tax rates means some work. However, the correct application thereafter can then be automated in the long term and thus also be reliable.
In Germany, essentially only two tax rates are applied:
Basically, you will apply the standard tax rate in Germany to most of your goods and services in the area of e-commerce. This is 19 per cent. However, there are exceptions to the standard tax rate.
The purpose of the reduced tax rate of 7 per cent in Germany is to subsidise certain goods and services. However, there is no clear system as to which services or goods are to be subsidised.
In the e-commerce sector, the reduced rate is likely to apply mainly to the supply of foodstuffs and certain food supplements.
It becomes much more complex when you send goods across borders in the EU and you have to pay tax on your sales at the rates applicable in other EU countries. How can this happen?
In cross-border e-commerce trade within the EU, there are basically three conceivable cases in which you, as a German trader, become liable for VAT in other EU countries and thus the foreign tax rates apply:
Now you know in which cases you have to settle with the foreign Value Added Tax . But how high is this exactly in individual cases?
There are also standard and reduced tax rates in other EU countries. The total range of VAT rates in the European Union is between 0 per cent and 27 per cent. Member States are allowed to set the following tax rates so far:
In some countries there is even an additional so-called intermediate tax rate. This is often applied to certain wines and energy products and therefore does not play a major role in e-commerce.
Currently (as of 01.07.2021), the following VAT rates apply in the EU countries:

Table: VAT. Rates EU countries 2021 (without guarantee, as of 01.07.2021)
In some EU countries such as France, Spain and Ireland there are also the special tax rates already mentioned above, which are also known as super-reduced tax rates and represent special cases of the European VAT regulations.
Now you have an overview of the VAT rates in the countries of the European Union. But which tax rate actually applies to your products when they are delivered to other EU countries?
In many cases, it can be said that if the standard tax rate applies in Germany, this also applies to your products in most other EU countries.
Unfortunately, there are also numerous exceptions. For example, children’s clothing is taxed at 19 per cent in Germany. In Luxembourg , these goods are subject to a reduced tax rate of3%.
It gets even more complicated when you consider goods that are taxed at a reduced rate in Germany, such as coffee. Then you have to ask yourself in many EU countries which of the reduced tax rates from the table above applies.
If you always use the lowest reduced tax rate, you shorten Value Added Tax. If you always use the highest reduced tax rate, or even the standard tax rate of the respective country, you unnecessarily give away margin and market share.
Ignorance is no defence against punishment, even in the case of tax evasion / tax avoidance due to tax rates that are set too low, in addition to tax back payments, depending on the EU state, there are sometimes very high fines for your company. This can threaten the very existence of your company.
Conclusion: The tip that can be read from time to time, e.g. in Amazon seller forums, to always tax EU shipments at the standard tax rate “to be on the safe side” may help in the short term. In the long term, however, this is not really expedient due to the possibly considerable lost profits.
Therefore, you should always apply the correct tax rates. But the question is, when at the latest do you need to know the tax rate of your products? Until now, the answer to this question was: at the latest when issuing the invoice, as the invoice to the end customer also had to show the tax rate of the destination country in the case of cross-border deliveries.
Is this still the case with the introduction of the One-Stop-Shop?
For domestic deliveries, you are used to showing the VAT rate and amount on invoices as required by law.
A special feature of the One Stop Shop procedure is that traders do not have to issue an invoice for cross-border deliveries to private individuals in the EU.
Thus, as an OSS participant, you do not have to determine, calculate and display the applicable tax rate – purely for invoicing purposes.
But don’t rejoice too soon:
At the latest for the quarterly OSS reports, you will have to assign the correct VAT rates for all articles of your deliveries, as well as calculate the taxes for each EU country and report and pay them via the OSS.
So the question arises as to how you can get to grips with the issue of tax rates and what you absolutely have to bear in mind in practice.
So which items belong on your tax rate checklist?
For the compilation and evaluation of the transaction data for the EU tax returns, it is almost indispensable that you use an automated solution. This is the only way to ensure that:
This is where the use of intelligent software, such as the cloud-based VAT platform from Taxdoo, can provide you with automated support.
Taxdoo can automatically determine the current tax rate for each product and each EU country based on the customs tariff number.
From the automated transaction-based data extraction from marketplaces, webshops and all relevant ERP systems, the compilation of all data for the OSS reports, to the reports to the tax offices in other EU countries and the transfer of the data to the financial accounting system (e.g. DATEV):
With Taxdoo, online traders or their tax advisors receive everything from a single source and on the basis of coordinated automated processes.
Simply click here to arrange a live demo with our Value Added Tax and e-commerce experts, where we will personally explain the advantages of our automated Value Added Tax solution to you and/or your tax advisor via screen transmission.
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